WRITING & PRODUCTION | WRITING & PRODUCTION | WRITING & PRODUCTION | WRITING & PRODUCTION | WRITING & PRODUCTION
WRITING & PRODUCTION | WRITING & PRODUCTION | WRITING & PRODUCTION | WRITING & PRODUCTION | WRITING & PRODUCTION
Florence is a copywriter, creative production assistant and TV production secretary with a background in fashion and luxury retail.
Words
Writing about fashion, culture, beauty and lifestyle, I have contributed to titles including Wonderland, The Face, Cosmopolitan, and FLANNELS’ Style News.
Formerly Editor at luxury retailer FLANNELS, I am an experienced copywriter consulting on brand development and tone of voice. I have delivered copy projects ranging from social media campaigns, email and website copy, to brand guidelines and weekly features for a range of clients in the fashion, retail, interiors and creative industries.
Over the years I have interviewed designers, musicians and artists including Raye, Ashley Williams, Ganni’s Ditte Reffstrup, AJ Tracey, Kojey Radical, and Sergio Pizzorno.
Production
At Flannels, I managed in-house production, working on weekly and seasonal stills and moving image campaigns.
As a freelancer, I have assisted for Carley Bishop Productions and clients including COS, Hunter, Shoreditch Ski Club and All Saints.
TV Production
Working in the TV industry in recent years, my credits include the BBC’s Doctor Who, BBC & HBO’s His Dark Materials, and Sky’s A Discovery of Witches.